Top of the funnel: Learning and discovery At the beginning of the shopping journey, the person often does not even know that he needs to Business Email List buy something. His intention is to better understand some problem he is facing. It is like a person who feels some symptoms, but does not know if he is sick, much less what the disease is. Therefore, this is considered the stage of learning and discovery. Here the person will have common doubts and Business Email List will learn new concepts that will help to clarify the topic on which they are Business Email List investigating. He will also discover that there is much more to his problem than a superficial search.
The most indicated contents for the top of the funnel , when the person is still discovering their pain, are: blog posts; social media Business Email List posts; videos; infographics. From content that's easy to consume and Business Email List share, it's easy to educate your audience and help them learn enough to want to know more. It is important to note: in the Business Email List the first stage of the purchase journey, you should not mention your products or services . The person just wants to solve their problem, and they are not ready to buy yet. Middle of the funnel: Consideration Business Email List and intention In the second phase of the journey.
The person has already become attached to the topic and has a better understanding of the problem they are facing. Now, her search Business Email List becomes for the best solution. Thus, we call the middle of the funnel the stage of consideration and intention. You're not ready to buy yet, but after a good job at this stage, you're likely to take a big step in the Business Email List right direction. Since your audience is already more consistent and engaged, both on the blog and on social media, and your persona already has some basic knowledge, it is Business Email List possible to go deeper into the topics and strengthen the relationship.